- Academy
- Integrated Digital Marketing
Integrated Digital Marketing
- Verified Certificate
Kick-start your journey to become a Certified Integrated Digital Marketer. Gain practical expertise to make you ready for a career or further advanced learning in Digital Marketing.
On-Site
- 8 Weeks
- Weekdays
- Physical Class
Remote
- 8 Weeks
- Weekends
- Online Class
WHAT YOU WILL LEARN (and so much more...)
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Search Engine OptimizationGain technical knowledge, understand how to develop & implement SEO strategy to position any website on the first page of search engines.
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Search Engine MarketingLearn how to setup and manage pay per click advertising campaigns targeted to niche audiences that are ready to buy
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Introduction to Website CreationHands-on practical training on how to create a professional website using a CMS - no coding needed! And how to set it up for SEO
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Content MarketingLearn how to use copywriting to become an industry leader, generate traffic, discover, create and distribute fascinating & relevant content that end users will resonate with
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Social Media & Community MarketingLearn how to use social media & community management to propagate markeitng communications and connect with target audience at a deeper level.
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Paid Social AdvertisingLearn how to run efficient and focused advertising on social media with effective targeting methods to reach ready to buy consumers.
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Email Marketing & Lead GenerationLearn now to use automated email marketing to generate quality leads, create promotional calendar and monetize email list to make sale while you sleep.
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Digital Marketing Strategy & Planning
Skills You Will Gain
- Search Engine Optimization
- Social Media Marketing
- Content Marketing
- Email Marketing
- Paid Social Advertising
- Informational Website Creation
- Marketing Strategy Planning
- Pay Per Click Advertising
- Leads Generation
- Community Management
About this Program
If you want to be successful, make money, multiply your income and increase sales online today, you MUST have strong Digital Marketing Skills as internet business have never been more competitive. Our detailed Integrated Digital Marketing program and experienced coach will mentor you to achieve your business or career goals.
In this extensive, complete and comprehensive Integrated Digital Marketing program, you will learn concepts, tools, techniques and methodologies used to plan, build and implement a full-fledged digital marketing strategy and how to take advantage of the growth opportunities that exist in a marketing and sales funnel to drive maximum return-on-investment for your digital marketing campaigns.
We will explore all the main forms of digital marketing including Search Engine Optimization, Pay-per-Click Advertising, Social Media Marketing, Content Marketing, Email Marketing, Affiliate Marketing and Marketing Analytics. We will also look into Informational Website Creation & Blogging.
This program embodies a dynamic project based curricula that adds new and updated sections regularly as the technology landscape changes. We know that keeping up with the pace can be challenging, that’s why we provide you multiple avenues to connect with your instructor to get personalized help and support throughout the program.
At the end of this program, when you understand how integrated digital marketing works, you will be able to launch your first digital marketing campaign. You can use the digital skill you learn from this program to promote your business, get a job as a digital marketer, join a marketing team or freelance your skill set in global job marketplaces and be valuable from day one.
Applied Learning Project
Students that successfully complete this program will get a verified certificate of completion that has a strong emphasis on applied learning. This program include a series of hands-on projects that will give you practical skills in Digital Marketing with applicability to real jobs, including:
Tools: Google Analytics, Google Keyword Planner, SEMrush, Canva, Mailchmp.
Projects: Building a blog website, Developing a digital marketing strategy.
Program Brochure
Designed for graduates and non-graduates in Nigeria that want to gain beginner to advanced Digital Marketing skill and get Marketing Jobs
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LEARNER CAREER OUTCOMES28% Started a new career after completing this program.
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Shareable CertificateEarn a Professional Certificate upon completion
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Physical & Online classesConnect with your instructors to enjoy more active and involved interactions.
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Beginner LevelYou do not need to have any prior experience to take this program.
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Distraction-Free EnvironmentTightly focused, distraction-free learning environment and tools help you dedicate yourself to the lesson.
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Approximately 2 months to completeWith classes running 3 days a week and going at a pace of 9 hrs/wk (3 hours each class)
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EnglishAll classes are taught in english language
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Available Digital Marketing Jobs
- Over 4,825 remote jobs posted on Indeed in 2022
- Over 293,396 jobs posted on ZipRecruiter in 2022
- Over 11,355 jobs posted on Glassdoor in September 2021
Student Reviews
How The Integrated Digital Marketing Program Works
Build the Skills You Need to Get Job Ready
Hands-On Projects
Earn a Career Credential
When you complete all the sections in the program, you will earn a shareable Certificate which you can distribute amongst your professional network. You will also get access to career support resources to help you launch your new career. The knowledge you gain plus your certificate can help you prepare for even more advanced certification exams.
This Program is for you if you want to (are):
Digital Marketing has always been and still is a big job creator globally. This program will set the center stage for acquiring skills you need for your next career push.
This program is constantly evolving with the latest advancement in the world of marketing. So we base our curriculum on advanced learning that keeps your skill set up-to-date.
The average monthly salary of a Digital Marketer is $4,556/month and projections show that the global Digital marketing sector will grow to US$786.2 Billion by the year 2026.
Digital Marketing market size is not yet saturated. Skills projected to be in demand would be in Content, Facebook and Marketing automation, and related areas.
You can decide to narrow down your Digital Marketing specialty to specific industry verticals and create specialized marketing solutions for that unique market.
Having a prior educational background is not a requirement to learn and gain the skill of digital marketing. So anyone with the desire to learn this skill can enroll.
Why You Should Enroll For This Program
- 101% experiential training techniques.
- You will interact and learn from experts in the field with years of experience working on business and enterprise level application of digital marketing.
- You will graduate as an experienced digital marketer with completed projects in your portfolio.
- Access to join our student focus groups: A carefully planned series of discussions designed to obtain perceptions on a defined area of interest in a permissive, non-threatening environment.
- You will gain knowledge of global best practice and industry standards.
- Gain clear understanding of developing a robust digital marketing strategy.
- Become a highly sought after professional and increase your earning potential either as a freelancer in global marketplace or joining a digital marketing team.
Program Outline
The Integrated Digital Marketing program is divided into sections, modularized and arranged in a sequential manner to allow for easy assimilation.
SECTION
1
Integrated Digital Marketing Fundamentals
Ray Tomlinson sent the first email in 1971. Nonetheless, 1990 is said to be the beginning of Digital Marketing because it became more noticeable at this time period and this was when the Archie search engine was created as an index for FTP sites.
In this module we will take you through the foundational principles behind promoting anything online and the transformational effect of applying digital concepts across marketing functions for any business or entity.
The first stage of marketing is identifying who the target audience is before moving on to competition research. We will teach you how to create different types of buyer persona using a proven customer avatar copywriting framework and how to map out customer journey amongst many other interesting areas that will be covered.
More importantly in this section we will dive into empathetic marketing to make you comprehend the psychological and emotional motive behind a purchase and how you can use this knowledge to enhance digital marketing campaigns. You will also learn the role of credibility in marketing and various ways you can use this to your advantage.
SECTION
2
Introduction to Website Creation
A website is a collection of web pages and related content that is identified by a common domain name and published on at least one web server.
In order to engage digital marketing fully, you need a space on the internet where you can publish contents and send people to. A website or publishing platform enables you to do this. We recommend organising and hosting your marketing contents on your website. So we will take you through the entire process of creating an informational website using a CMS. You will also learn the best marketing techniques to promote your website, monetize and rank it on search engines.
In this section you will learn to:
- Find and register a domain name
- Choose the best web hosting
- Install a CMS
- Setup and configure a template for your website
- Create pages for your website inside the CMS
- Expand functionalities of your website
- Building different type of website based on use case with a CMS
- And so much more…
SECTION
3
Search Engine Optimization (SEO)
This section will take you through the technicalities of using SEO to attract the right customers at the right time. You will learn how to develop and implement an SEO strategy that will drastically position any website at the top of search results on major search engine like Google.
You’ll learn the theory behind Google search and other search engine algorithms including many other aspects of SEO such as:
- Online content development
- On-page and off-page optimization
- Optimizing for local and international audiences
- Conducting search-focused website audits
- Aligning SEO with overall business strategies
- Competitive analysis on a webpage
- And so much more…
SECTION
4
Content Marketing & Blogging (SEO - Contd.)
Content is the lifeblood of all digital marketing strategy, Content is the air the internet breathes, Content is the currency the internet spends. The core purpose of the internet is to generate, circulate, and document valuable contents for a unique target audience to engage with.
In this section you will learn how to create valuable and SEO optimized contents that will generate website traffic, drive brand awareness, increase leads and double any website conversion rate. Accordingly in this section you will learn:
- Strategic content distribution
- SEO blogging
- Influencer relationships & content analysis
- Keyword and content optimization
- And so much more…
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5
Search Engine Marketing (SEM)
This section will teach you to become a pay per click (PPC) master. You will learn how to plan and run pay per click advertising campaigns that will accurately target audience in search results and wherever they are on the web.
By the end of this section you will not only be versatile with planning industry standard Google ads campaign but will also be able to properly manage the campaigns through processes that include:
- Keyword analysis and grouping
- Campaign outlining and identification of efficient ad groups
- Budget management and circulation through AdWords bidding
- Text and display ad production with optimization
- Campaign tracking and analysis
- And so much more…
SECTION
6
Social Media and Community Management
Everyday millions of brands rely on social media to contribute to their marketing and sales cycles. This makes social media community management one of the most important marketing activities for forward thinking brands. This section will teach you the major distinguishing factors between social media marketing and social community management.
In this section, you will learn how to professionally propagate official communications of a brand via rapidly growing social networks, the tips and tricks to grow a large community of people interested in a brand, build, sustain relationships with them and nurture them till they become paying customers. Accordingly in this section you will learn how to build a community management strategy that is centered around:
- Business acquisition model (prospects)
- Social customer care
- Crisis management
- Audience retention
- Brand advocacy
- And so much more…
SECTION
7
Paid Social Advertising
Learn how to reach new audience and re-engage existing customers using social advertising. This module will teach you how to plan, implement and manage productive online social advertising campaigns on platforms such as Facebook, Instagram, Twitter and Linkedin.
We will take you through the process of setting up advertising campaigns on each platform and explore every part of their campaign dashboards. We will identify what metrics to keep track of and optimize so that your ads converts with optimal ROI.
Accordingly in this section, we will cover areas that include but not limited to:
- Social network analysis and selection
- Customer persona for ads targeting
- Audience targeting and segmentation
- Ads creatives
- A/B testing
- Ads monitoring & performance optimization
- Conversion tracking and reporting
- And so much more…
SECTION
8
Email Marketing and Lead Generation
The Email Marketing and Lead Generation section will present you with the fundamental concepts of email marketing and allow you gain the knowledge and skills needed to develop very effective email campaigns. Email marketing is one of the most effective form of marketing therefore this program will teach you how to think like an emaill marketer as well as reveal how much importance you need to attach to growing a subscriber list while you focus on list growth and quality as key metrics for the success of your email marketing campaigns.
Accordingly in this section, you will learn how to:
- Monetize any email list
- Increasing engagement with your subscribers
- Data protection
- Email design and content management
- Email marketing automation and CRM for maximum efficiency
- Email delivery and reporting.
- And so much more…
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9
Reporting Tools, Web and Marketing Analytics
This section will teach you how to track and measure key performance indicators and important metrics that determines the success of any marketing campaign. This module will not just teach you how to use tools like Google Analytics to uncover marketing data but also show you exactly how to analyze and utilize the tracked data to make better decision to improve your digital marketing campaigns. And that’s not all, you will also learn how to create / generate standard and insightful marketing reports from the tracked and analyzed data.
Accordingly in this section, you will learn how to:
- Identify all the important digital marketing metrics that you should be tracking
- Unleash the full potential of Google Analytics to improve marketing campaigns
- Track vital web signals to better understand site visitor characteristics and behavior
- Generate reports from analytics data
- And so much more…
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10
Integrated Digital Marketing Strategy and Planning
This section will focus on teaching you the art of thinking like a digital marketer so that you can in genuinely develop effective marketing strategies. You will learn the principles of marketing with a creative strategy to find, reach and engage target audience. We will touch on all the cornerstones of digital strategy while exploring the complexities involved in planning, buying and executing a marketing campaign that integrates both traditional and digital methods from buyer personas to explosive growth hacking.
Accordingly in this section, you will learn to:
- Explore the marketing landscape and analyze your results
- Map out your strategy
- Define your target audience
- Choose your channels and tactics
- And so much more…
SECTION
11
Professional Portfolio Building
A professional portfolio provides companies and employers more information and unique examples of your work. With a remarkable portfolio you can capture the interest of employers which should be your goal when applying to jobs.
In this section you will choose from a list of verified high quality projects that you will work on as your final assessment for the program. Necessary support and guidance will be provided to you by your instructors.
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12
Job Readiness
The section will expose you to a number of training on CV development, LinkedIn best practices, job interview readiness and cover letter writing to access high paying Integrated Digital Marketing jobs.
You will learn how to utilize Linkedin as a tool for efficient job search. In 2022 over 87% of recruiters regularly use Linkedin to fill highly skilled roles in small to large companies. As at 2021 there are more than 14 million open positions on Linkedin Jobs and as many as 50 thousand remote jobs available in the US alone.
At the end of this section, you will be better positioned to find quality employment. Our training and strategic partnerships allows graduate students access to direct information on job vacancy, opportunities, and adequate placement for internship and full-time roles.
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13
Freelance Your Expertise
This is for those that don’t want to join the employee treadmill. In this section we will teach you how to freelance your hard-earned skills/expertise. Trends show that companies continually make efforts to reduce their costly, benefit-heavy workforce, as they’re increasingly turning to outside freelance help.
With your expertise in the area of Integrated Digital Marketing, there’s a good chance you can parlay it into a freelance career by sharing your knowledge and skills with a variety of clients on global remote job marketplaces.
How You Will Learn
We adopt an instructor-led, student-centered and project based learning approach to teach our programs in physical and online classes. This methodology encourages interactive engagements while applying gained skills to solve real-life business problems.
Physical & Online Classes
Join and collaborate with other students as you connect with your Instructor to enjoy more active and engaging interactions
Business-Case Focused
Work mainly on assignments, milestones and projects that centers around real-life business related problems & use-case.
Engaging & Interactive Review Sessions
Each program section includes hands-on interactive sessions presented in-class to engage students with practical learning, as they share knowledge and gain multiple perspective of problem solving rather than passively absorb it.
High Quality Program Kit & Resources
Get access to program kit & resources that contains more focused information readily available to you at your point of need. This supports your assimilation during and after the program by combining learning with application in the moment.
Meet Your Instructors
Invest a one-time ₦150k to learn a high income skill
Apply to top tech firms or become a freelancer
Earn as much as ₦213k - ₦615k per month
Stop Waiting. Start Learning.
- Taught by experienced professionals
- Affordable program with huge value for your money
- Hands-on projects to apply your skills
- Continue learning on your own with program kit
- Access to educational video resources
- Program assignments & quizzes duly appraised
- Prior degree or experience not required
- Verified & Shareable certificate upon completion
Verified Certificate of Completion
Take The Bold Step Towards Achieving Your Goal
ENROLL FOR THE INTEGRATED DIGITAL MARKETING PROGRAM
- 10 Detailed program sections: View all program contents
- (PLUS)
- Portfolio Building: Integrated Digital Marketing projects
- Job Readiness: Learn to prepare for and access high paying job offers
- Freelancing Your Expertise: Learn to freelance and work on your own schedule
Early Bird Fee (₦250,000 ₦150,000) Ends In:
Frequently Asked Questions
- Digital Marketing Managers & Directors
- Digital Marketing Executive
- Digital Business Analyst
- Email Marketing Specialist
- SEO/SEM Specialists
- Content Managers & Strategists
- Social Media Manager
The Program consists of 13 sections. Suggested time to complete all sections is 6 – 8 weeks. With classes running 3 days a week and going at a pace of 9 hrs/wk (3 hours each class). If you follow recommended timeline, it would take approximately 2 months to complete the entire program.
Yes you can make lots of money by arming yourself with the skill of digital marketing. You could start a side-business from your room by rendering digital marketing services to small and large businesses. Anyone can take this course and start making money by implement the methods taught in this program.